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IQ LIGHT™ WINS DANISH DESIGN AWARD 2001
On the 26th of October Holger Strøm and Bald & Bang received the Danish Design Award 2001 for their design of the IQ light™ packaging. The award was presented by His Royal Highness Crown Prince Frederik.
The new packaging was designed by Holger Strøm for Bald & Bang's relaunch of IQ light™. The awards jury agreed that the IQ light™ packaging was highly original
and in keeping with the overall concept of IQ light™.
Holger Strøm, creator of the IQ light™ system, has designed packaging since 1965.
The concept:
- Staged unwrapping - the contents are gradually revealed.
- Masking the contents - a customer will not buy IQ light™ without first learning about the lamp in the shop.
- Storage - the packing can be reused as storage for unused
modules and accessories.
The packing consists of:
- Inside - the cover is made from 250 gr. Ensocoat with an
outward mat UV-varnish and a closing mechanism introducing the concept of assembling the lamps while keeping the 30 modules in place.
- Outside - the economically constructed container is made from 330 gr. Ensocoat with an outward mat UV-varnish and a pocket folded - not glued - onto the container.
- Sealing - the self-adhesive label seals the packing and identifies the IQ light™ kit, 30 modules.
The contents of the IQ light™ package:
- A manual with thorough instructions in English/Danish, English/German,
English/French, English/Spanish, English/Italian.
- A poster showing 22 different lamps assembled with the original standard IQ 100.
- A sheet with 30 miniature modules perfect for practicing.
- 30 modules of either one of the 5 sizes, ready to be assembled.
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IQ light™ system
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links
www.iqlight.com
Design and manufacture:
Holger Strøm, Denmark
hs@iqlight.com
Made in Denmark
Sole distributors:
Bald & Bang
Rømersgade 7, st.
DK-1362 Copenhagen K
Denmark
tel +45 3336 0776
fax +45 7021 3030
www.bald-bang.com
e-mail:
headquarters@bald-bang.com
Copyright © 1973 and 2000 Holger Strøm.
TM = Trademarks of Holger Strøm.
Website design: balsko.com
webmaster@iqlight.com
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