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IQ LIGHTTM WINS DANISH DESIGN AWARD 2001
On the 26th of October Holger Strøm received the Danish Design Award 2001 for his design of the IQ lightTM packaging. The award was presented by His Royal Highness Crown Prince Frederik.
The new packaging was designed by Holger Strøm for a relaunch of IQ lightTM. The awards jury agreed that the IQ lightTM packaging was highly original
and in keeping with the overall concept of IQ lightTM.
Holger Strøm, creator of the IQ lightTM system, has designed packaging since 1965.
The concept:
- Staged unwrapping - the contents are gradually revealed.
- Masking the contents - a customer will not buy IQ lightTM without first learning about the lamp in the shop.
- Storage - the packing can be reused as storage for unused
modules and accessories.
The packing consists of:
- Inside - the cover is made from 250 gr. Ensocoat with an
outward mat UV-varnish and a closing mechanism introducing the concept of assembling the lamps while keeping the 30 modules in place.
- Outside - the economically constructed container is made from 330 gr. Ensocoat with an outward mat UV-varnish and a pocket folded - not glued - onto the container.
- Sealing - the self-adhesive label seals the packing and identifies the IQ lightTM kit, 30 modules.
The contents of the IQ lightTM package:
- A manual with thorough instructions in English/Danish, English/German,
English/French, English/Spanish, English/Italian.
- A poster showing 22 different lamps assembled with the original standard IQ 100.
- A sheet with 30 miniature modules perfect for practicing.
- 30 modules of either one of the 5 sizes, ready to be assembled.
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 index
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IQ lightTM system
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links
www.iqlight.com
IQ LightTM by
Holger Strøm
Manenvej 5
DK-3460 Birkerød
Denmark
hs@iqlight.com
Made in Denmark
Copyright © 1973 and 2000 Holger Strøm.
TM = Trademarks of Holger Strøm.
Website design: balsko.com
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